Senior Lecturer
Department of Management

Karen Eagle Lyster

757-683-6731

2029 CONSTANT HALL
NORFOLK, VA 23529

Graduate Certificate in Marketing Management and Digital Strategy, Harvard University, (2024)

Ph.D. in Occupational/Technical Studies, , (2016)

M.S. in Business and Industry Training, , (2010)

B.S. in Marketing Education, James Madison University, (1983)

Expertise

Management
Entrepreneurship, Small BusinessManagement, Business Startup,Leadership
Retailing
Buying, Sales Promotion, Brand Development, & Personal Selling
Fashion Design
Apparel Design and Manufacturing, Textiles

Research Interests

Entrepreneurship
Small Business

Articles

Eagle, K. and McNees, M. (2023). Strategic Teambuilding Game: Intentional Diversity and Inclusion for Maximum Team Performance. Management Teaching Review 8 (4).

Presentations

McNees, M. R. . and Eagle, K. (January 21, 2023). The Last Resort: Navigating B Corp Change Management Oral Presentation USASBE Driven by Dreams Conference Tallahassee, FL.
Bennett, A. A., Eagle, K. A., O'Toole, J. and McNees, M. (October 21, 2022). NETWORK NOW! THREE 5-MINUTE ENGAGING, EXPERIENTIAL ACTIVITIES TO IMPROVE STUDENT NETWORKING SKILLS Paper SMA Annual Conference Little Rock, AK.
EAGLE, K. and MCNEES, M. (January 6, 2022). The Networking Game: Making Connections and Discovering Opportunities Paper USASBE 2022 - Experiential Exercises Raleigh, North Carolina.
Eagle, K. and Mc Nees, M. R. (November 5, 2021). The Business Model Canvas Game: Experience The Dynamics Of A Competitive Marketplace Paper SMA Annual Meeting 2021 New Orleans, LA.
McNees, M. and Eagle, K. (November 4, 2021). Environmental, Social, Governance Branding: Is it True or False? Paper SMA Annual Meeting 2021 New Orleans, LA.
Eagle, K. (October 28, 2021). Driving Economic Success: Strengthening the Entrepreneurial Ecosystem in a Coastal City Paper Academy of Business Research Conference San Antonio, TX.
Eagle, K. and McNees, M. (January 7, 2021). The Bigger Better Game Paper USASBE 2021 B3E - Competitive Teaching Exercises Virtual.
Eagle, K. and McNees, M. (January 6, 2020). START, SELL, SCALE: BRINGING THE BUSINESS MODEL CANVAS TO LIFE USASBE 2020 - Interdisciplinary and Experiencial Entrepreneurship Education New Orleans.
Eagle, K. and McNees, M. (October 10, 2019). Strategic Team Building Game: Maximize Your Team Talents Paper SMA Annual Meeting Norfolk, VA.
Eagle, K. A. (November 18, 2015). VB Small Business Survey Results Oral Presentation Process Improvement Committee City Hall, Virginia Beach.
  • 2022: Outstanding Faculty Advising Award, Strome College of Business
  • 2021: 2021 Best Paper Innovation Teaching/Management Education Track, Southern Management Association
  • 2021: Recognized by LeADERS Program Graduate, LeADERS Program
  • 2021: Finalist: Excellence in Entrepreneurship Education competition , USASBE
  • 2019: Shining Star Award, Division of Student Engagement & Enrollment Services
  • 2005: DIVA Bridal Retailer of the Year, Atlanta Apparel Mart

Organizational Chart