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Ph.D. in Business Administration - Marketing, University of Georgia, (1985)

M.B.A. in Marketing, The University of Georgia, (1983)

B.A. in English, Yale University, (1971)

Expertise

Research Interests

Areas of international advertising strategy, consumer reaction to advertising exposure, cross-cultural marketing research issues, and non-profit donor behavior.

Articles

Yee Chan, F. Fong. and Lowe, B. (2026). Leading Brands' Communication of Product Innovativeness to Generation Z: A Mixed-Methods Study. International Journal of Consumer Studies.

Harrison, K., Thelen, S., Yoo, B. and Ford, J. B. (2025). Is Political Information Over Facebook Credible? A Look at the 2020 Presidential Election. Journal of Applied Marketing Theory , pp. 22.

Harrison, K., Thelen, S. T.., Yoo, B. and Ford, J. B. (2025). Is Political Information over Facebook credible? A look at the 2020 Presidential Election. Journal of Applied Marketing Theory.

Tripathy, S., Jain, V., Pandey, J., Ford, J. B. and Gupta, D. Goyal. (2025). Construction, Validation, and Generalization of the Digital Consumption Value Scale . Journal of Consumer Behaviour.

Petruzzellis, L., Ford, J. B., Paladino, A., Pantoja, F., Visentin, M. and Zarantonello, L. (2024). The new editorial line. Promises and expectations. Italian Journal of Marketing 2024 (4) , pp. 371-374.

Liu, R., Ford, J. B., Zhang, W. and Bonnici, J. (2023). Reappraising the roles of review valence and conflict in online relationships. Journal of Business Research 167 , pp. 114187.

Ford, J. B., West, D. C., Koorank Beheshti, M. and Luong, V. (2023). Methodological Approaches to Cross-Cultural/National Research in Advertising: A Review of Scholarship Published from 1995 to 2019. Journal of Business Research.

Liu, R., Ford, J. B., Zhang, W. and Bonnici, J. (2023). Reappraising the Roles of Review Valence and Conflict in Online Relationships. Journal of Business Research.

Ford, J. B., Jain, V. and Gupta, D. Goyal. (2023). AI Advertising: An Overview and Guidelines. Journal of Business Research.

Herrmann, J. and Ford, J. B. (2023). Why the Experiential View Is Vital To Marketing Communications Research Now. Journal of Advertising Research 63 (2) , pp. 109-122.

Herrmann, J. and Ford, J. B. (2023). Why the Experiential View is Vital to Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing. Journal of Advertising Research 63 (2) , pp. 109-122.

Harrison, K., Yoo, B., Thelen, S. and Ford, J. B. (2023). What Draws Voters to Brandidates and Why? Political Orientation, Personal Satisfaction, and Societal Values on Presidential Canidates' Brand Personality. Journal of Product & Brand Management 32 (1) , pp. 59-78.

Ford, J. B., Mueller, B. and Mueller, S. (2023). Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis. International Journal of Advertising 42 (1) , pp. 119-127.

Liu, R., Ford, J. B. and Raajpoot, N. (2022). Theoretical investigation of the antecedent role of review valence in building electronic customer relationships. International Journal of Electronic Customer Relationship Management 13 (3) , pp. 187.

Ford, J. B., Mueller, B. and Mueller, S. (2022). A Bibliometric Analysis of 40 Years of Cross-Cultural Advertising Research in the International Jounral of Advertising. International Journal of Advertising.

Mady, S., Ford, J. B. and Mady, T. (2022). Accomodating Ethnic Minority Consumers During Service Encounters: The Fine Line. Journal of Services Marketing 36 (5) , pp. 674-690.

Harrison, K., Ford, J. B., Karande, K., Merchant, A. and Zhang, W. (2022). The Development and Validation of a Chinese American Acculturation Behavior Scale. Journal of Business Research 143 , pp. 331-345.

Liu, R., Ford, J. B. and Raajpoot, N. (2022). Theoretical Investigation of the Antecedent Role of Review Valence in Building Electronic Customer Relationships. International Journal of Electronic Customer Relationship Management 13 (3) , pp. 187-202.

Mady, S., Ford, J. B. and Mady, T. (2022). Accommodating ethnic minority consumers during service encounters: the fine line. Journal of Services Marketing 36 (5) , pp. 674-690.

Arndt, A. D.., Ford, J. B., Babin, B. J.. and Luong, V. (2022). Collecting samples from online services: How to use screeners to improve data quality. International Journal of Research in Marketing 39 (1) , pp. 117-133.

Arndt, A., Ford, J. B., Babin, B. and Luong, V. B. (2022). Collecting Samples from Online Services: How to Use Screeners to improve Data Quality. International Journal of Research in Marketing 39 (1) , pp. 117-133.

Ford, J. B., Bezbaruah, S., Mukherji, P., Jain, V. and Merchant, A. (2021). A decade (2008–2019) of advertising research productivity: A bibliometric review. Journal of Business Research 136 , pp. 137-163.

Ford, J. B., Bezbaruah, S., Mukherji, P., Jain, V. and Merchant, A. (2021). A Decade (2008-2019) of Advertising Research Productivity: A Bibliometric Review. Journal of Business Research 136 , pp. 137-163.

Khantimirov, D., Karande, K. and Ford, J. B. (2020). Dissatisfaction after Service Failures as a Realized Transaction risk: Customer Opportunism as a Function of External and Internal Rewards. Journal of Retailing and Consumer Services.

Yuwo, H., Ford, J. B. and Purwanegara, M. Sufiati. (2019). Customer-based Brand Equity for a Tourism Destination (CBBETD): the Specific Case of Bandung City, Indonesia. Organizations and Markets in Emerging Economies 4 (1) , pp. 8-22.

Jain, V., Merchant, A., Roy, S. and Ford, J. B. (2019). Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India. Journal of Business Research 99 , pp. 140-156.

Ford, J. B. (2019). Major Mistakes Made in Cross-Cultural Marketing Research. Projectics / Proyéctica / Projectique n°21 (3) , pp. 13-21.

Merchant, A., Roy, S., Jain, V. and Ford, J. B. (2019). Developing an EMIC Scale to Measure Ad-Evoked Nostalgia in a Collectivist Emerging Market: India. Journal of Business Research 84 (June) , pp. 140-156.

Patwadhan, A. M., Ford, J. B. and Clarke, G. R.G.. (2018). The Neo-Weberian Contingency Theory of Innovation. Journal of Management and Marketing Research 21 (1) , pp. 189-219.

Kirchner, T., Markowski, E. P. and Ford, J. B. (2018). Nonprofit Cultural Alliances: Empirical Examination of an Emergent U.S. Phenomenon. Journal of Arts Management, Law and Society 48 (1) , pp. 1-16.

Merchant, A., LaTour, K., Ford, J. B. and LaTour, M. S. (2018). Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights into Brand Icons. Psychology and Marketing 35 (1) , pp. 64-78.

Ford, J. B., Merchant, A., Bartier, A. and Friedman, M. (2018). The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States. Journal of Business Research 83 , pp. 19-29.

Ford, J. B., Merchant, A., Bertier, A. and Friedman, M. (2018). The Cross-Cultural Scale Development Process: The Case of Brand Nostalgia in Belgium and the United States. Journal of Business Research 83 (1) , pp. 19-29.

Merchant, A., LaTour, K. A.., Ford, J. B. and LaTour, M. S.. (2018). Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons. Psychology and Marketing 35 (1) , pp. 64-78.

Suh, T., Ford, J. B., Ryu, Y. Sam. and Kim, H. S.. (2017). Enhancing the Simultaneous Utilization of Measure in Product Design for Academic-Practitioner Collaboration. Journal of Product and Brand Management 26 (3) , pp. 312-326.

Ford, J. B. (2017). Amazon's Mechanical Turk: A Comment. Journal of Advertising 46 (1) , pp. 156-158.

Ford, J. B. (2016). Cost vs Credibility: The Student Sample Trap in Business Research. European Business Review 28 (6) , pp. 652-656.

Ford, J. B. (2016). Cost vs credibility: the student sample trap in business research. European Business Review 28 (6) , pp. 652-656.

Merchant, A., Ford, J. B., Dianoux, C. and Herrmann, J. (2016). Development and validation of an emic scale to measure ad-evoked nostalgia in France. International Journal of Advertising 35 (4) , pp. 706-729.

Deitz, G. D.., Royne, M. B.., Peasley, M. C.., Huang, J. “CoCo”., Coleman, J. T.. and Ford, J. B. (2016). EEG-Based Measures versus Panel Ratings. Journal of Advertising Research 56 (2) , pp. 217-227.

Merchant, A., Ford, J. B., Diannoux, C. and Herrmann, J. (2015). Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in France. Journal of International Advertising 35 (4) , pp. 706-729.

Petrovici, D. A., Gorton, M., Ford, J. B. and Shan, Y. (2015). Patriot Games? Determinants of Responses to Chinese and Foreign Sponsors of the Beijing Olympics. Journal of Business Research 68 (6) , pp. 1324-1331.

West, D., Ford, J. B. and Farris, P. W.. (2014). How Corporate Cultures Drive Advertising and Promotion Budgets. Journal of Advertising Research 54 (2) , pp. 149-162.

West, D. C., Ford, J. B. and Farris, P. W. (2014). How Corporate Cultures Drive Advertising and Promotional Budgets: Best Practices Combine Heuristics and Algorithmic Tools. Journal of Advertising Research 54 (2 (June)) , pp. pp. 149-162.

Dickinson-Delaporte, S. D., Ford, J. B. and Gill, D. G. (2014). Model Looks, Motives and Affective Outcomes. Journalism and Mass Communication Quarterly 91 (2 (June)) , pp. pp. 357-374.

Dickinson-Delaporte, S., Ford, J. B. and Gill, D. (2014). Model Looks, Motives, and Affective Outcomes. Journalism and Mass Communication Quarterly 91 (2) , pp. 357-374.

Kirchner, T. A.., Ford, J. B. and Mottner, S. (2013). Entrepreneurial marketing of nonprofit arts organisations. Social Business 3 (2) , pp. 107-122.

Merchant, A., LaTour, K. B., Ford, J. B. and LaTour, M. S. (2013). Development and Validation of a Scale to Measure Personal Nostalgia Evoked by Advertisements. Journal of Advertising Research 53 (2/June) , pp. 13-28.

Merchant, A., Latour, K., Ford, J. B. and Latour, M. S.. (2013). How Strong is the Pull of the Past?. Journal of Advertising Research 53 (2) , pp. 150-165.

Kirchner, T., Ford, J. B. and Mottner, S. (2013). Entrepreneurial Marketing of Nonprofit Arts Organizations. Social Business 3 (2) , pp. 107-122.

Case, M. F., Ford, J. B., Markowski, E. P. and Honeycutt, E. D. (2013). An Experimental Examination of Equivalence Failures in Multicultural Comparative Research. Journal of Marketing Theory and Practice 21 (1/Winter) , pp. 71-89.

Li, L. X., Ford, J. B., Zhai, X. and Xu, L. D. (2012). Relational Benefits and Manufacturer Satisfaction: An Empirical Study of Logistics Service in Supply Chain. International Journal of Production Research 50 (19) , pp. 5445-5459.

Li, L., Ford, J. B., Zhai, X. and Xu, L. (2012). Relational benefits and manufacturer satisfaction: an empirical study of logistics service in supply chain. International Journal of Production Research 50 (19) , pp. 5445-5459.

Kirchner, T. A.., Ford, J. B. and Mottner, S. (2012). Disruptive marketing and unintended consequences in the nonprofit arts sector. Arts Marketing: An International Journal 2 (1) , pp. 70-90.

Kirchner, T., Ford, J. B. and Mottner, S. (2012). Disruptive Marketing and Unintended Consequences in the Nonprofit Arts Sector. Arts Marketing 2 (1) , pp. 70-90.

Merchant, A., Ford, J. B. and Rose, G. (2011). How personal nostalgia influences giving to charity. Journal of Business Research 64 (6) , pp. 610-616.

Reichert, T., LaTour, M. S.. and Ford, J. B. (2011). The Naked Truth. Journal of Advertising Research 51 (2) , pp. 436-448.

Merchant, A., Ford, J. B. and Rose, G. (2011). How Personal Nostalgia Influences Giving to Charity. Journal of Business Research 64 (6) , pp. 610-616.

Reichert, T., LaTour, M. and Ford, J. B. (2011). Affinity for Graphic Sexual Appeals in Advertisin: Nudity vis-a-vis Individual Constructs. Journal of Advertising Research 51 (2) , pp. 436-448.

Ford, J. B., Mueller, B., Taylor, C. R.. and Hollis, N. (2011). The Tension between Strategy and Execution: Challenges for International Advertising Research. Journal of Advertising Research 51 (sup1) , pp. 27-41.

Ford, J. B., Mueller, B. and Taylor, C. Raymond. (2011). The Tension Between Strategy and Execution: Challenges for International Advertising Research. Journal of Advertising Research 51 (1/March) , pp. 27-41.

Ford, J. B., West, D., Magnini, V., LaTour, M. and Polonsky, M. (2010). A Backward Glance of Who and What Marketing Scholars Have Been Researching. Review of Marketing Research 7 (December) , pp. 1-18.

Ford, J. B. and Merchant, A. (2010). Nostalgia Drives Donations. Journal of Advertising Research 50 (4) , pp. 450-459.

Ford, J. B. and Merchant, A. (2010). Nostalgia Drives Donations: Effect of Nostalgia-Based Charity Appeals o nemotions and Intentions. Journal of Advertising Research 50 (4) , pp. 450-459.

Mottner, S. and Ford, J. B. (2010). International Journal of Nonprofit and Voluntary Sector Marketing: special issue on marketing and religion. International Journal of Nonprofit and Voluntary Sector Marketing 15 (4) , pp. 301-304.

Honeycutt, E. D.., Thelen, S. T.. and Ford, J. B. (2010). Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. Marketing Education Review 20 (3) , pp. 203-214.

Honeycutt, E. D., Thelen, S. T. and Ford, J. B. (2010). Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. Marketing Education Review 20 (3) , pp. 205-217.

Honeycutt, E. D.., Ford, J. B. and Thelen, S. T.. (2010). An Empirical Examination of the Three Dichotomies of Marketing Academe Model. Marketing Education Review 20 (2) , pp. 131-142.

Honeycutt, E. D., Ford, J. B. and Thelen, S. T. (2010). An Empirical Examination of the Three Dichotomies of Marketing Academe Model. Marketing Education Review 20 (2/Summer) , pp. 131-142.

Merchant, A., Ford, J. B. and Sargeant, A. (2010). Charitable organizations' storytelling influence on donors' emotions and intentions. Journal of Business Research 63 (7) , pp. 754-762.

Merchant, A., Ford, J. B. and Sargeant, A. (2010). Don't Forget to Say Thank You: The Effect of an Acknowledgement on Donor Relationships. Journal of Marketing Management 26 (7-8 (July)) , pp. 593-611.

Merchant, A., Ford, J. B. and Sargeant, A. (2010). Charitable Organizations' Storytelling Influence on Donors' Emotions and Intentions. Journal of Business Research 63 (7) , pp. 754-762.

Merchant, A., Ford, J. B. and Sargeant, A. (2010). ‘Don't forget to say thank you’: The effect of an acknowledgement on donor relationships. Journal of Marketing Management 26 (7-8) , pp. 593-611.

Ford, J. B. and Merchant, A. (2008). A Ten-Year Retrospective of Advertising Research Productivity in the Top Three U.S. Advertising Journals: 1997-2006. Journal of Advertising 37 (3/Fall) , pp. 69-94.

Ford, J. B. and Merchant, A. (2008). A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006. Journal of Advertising 37 (3) , pp. 69-94.

Sargeant, A., Ford, J. B. and Hudson, J. (2008). Charity Brand Personality: The Relationship With Giving Behavior. Nonprofit and Voluntary Sector Quarterly 37 (3) , pp. 468-491.

Sargeant, A., Ford, J. B. and Hudson, J. (2008). Charity Brand Personality: The Relationship with Giving Behavior. Nonprofit and Voluntary Sector Quarterly 37 (3) , pp. 468-491.

Mottner, S. and Ford, J. B. (2008). Internal competition in a nonprofit museum context: development of a scale. International Journal of Nonprofit and Voluntary Sector Marketing 13 (2) , pp. 177-190.

Mottner, S. and Ford, J. B. (2008). Internal Competition in a Nonprofit Museum Setting: Development of a Scale. in International Journal of Nonprofit and Voluntary Sector Marketing 13 (2) , pp. 177-190.

Merchant, A. and Ford, J. B. (2008). Nostalgia and Giving to Charity: A Conceptual Framework for Discussion and Research. International Journal of Nonprofit and Voluntary Sector Marketing 13 (1) , pp. 13-30.

Ford, J. B. and Merchant, A. (2007). Nostalgia and Charitable Giving. Proceedings of the American Marketing Association’s 2007 Summer Educators’ Conference.

Magnini, V., Ford, J. B., Markowski, E. P. and Honeycutt, E. D. (2007). The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?. Journal of Services Marketing 21 (3) , pp. 213-225.

Kirchner, T. A.., Markowski, E. P.. and Ford, J. B. (2007). Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations. International Journal of Nonprofit and Voluntary Sector Marketing 12 (2) , pp. 95-116.

Kirchner, T., Markowski, E. P. and Ford, J. B. (2007). Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts Organizations. International Journal of Nonprofit and Voluntary Sector Marketing 12 (2/May) , pp. 95-116.

Magnini, V. P.., Ford, J. B., Markowski, E. P.. and Honeycutt, E. D.. (2007). The service recovery paradox: justifiable theory or smoldering myth?. Journal of Services Marketing 21 (3) , pp. 213-225.

Sargeant, A. and Ford, J. B. (2007). Charity Brand Personality: Distinguishing Sector, Cause and Organization. Satnford Social Innovation Review 5 (1/Winter) , pp. 40-47.

Thelen, S., Ford, J. B. and Honeycutt, E. D. (2006). Assessing Russian Consumers’ Imported versus Domestic Product Bias. Thunderbird International Business Review 48 (5/Sept-Oct) , pp. 687-704.

Ling, H., Ford, J. B. and Hoenycutt, E. D. (2006). Ideal Firm Image as a Basis for Strategy in Industrial Markets. International Journal of Business and Economics Perspectives 1 (2/Fall) , pp. 89-98.

Thelen, S., Ford, J. B. and Honeycutt, E. D.. (2006). The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs. Journal of Business Research 59 (9) , pp. 965-973.

Thelen, S., Ford, J. B. and Honeycutt, E. D. (2006). The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral Constructs. Journal of Business Research 59 (9) , pp. 965-973.

Sargeant, A., Ford, J. B. and West, D. C.. (2006). Perceptual determinants of nonprofit giving behavior. Journal of Business Research 59 (2) , pp. 155-165.

Sargeant, A., Ford, J. B. and West, D. C. (2006). Perceptual Determinants of Nonprofit Giving Behavior. Journal of Business Research 59 (2'/February) , pp. 155-165.

Mottner, S. and Ford, J. B. (2005). Measuring nonprofit marketing strategy performance: the case of museum stores. Journal of Business Research 58 (6) , pp. 829-840.

Mottner, S. and Ford, J. B. (2005). Measuring Nonprofit Marketing Strategy Performance: The Case of Museum Stores. Journal of Business Research 58 (6) , pp. 829-840.

Shankarmahesh, M., Ford, J. B. and LaTour, M. (2004). Determination of Satisfaction in Sales Negotiations with Foreign Buyers: Perceptions of U.S. Export Executives. International Marketing Review 21 (4/5) , pp. 423-446.

Sargeant, A., West, D. C.. and Ford, J. B. (2004). Does perception matter?: an empirical analysis of donor behaviour. The Service Industries Journal 24 (6) , pp. 19-36.

Sargeant, A., West, D. C. and Ford, J. B. (2004). Does Perception Matter? An Empirical Analysis of Donor Behaviour. Service Industries Journal 24 (6) , pp. 19-36.

Shankarmahesh, M. N.., Ford, J. B. and LaTour, M. S.. (2004). Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives. International Marketing Review 21 (4/5) , pp. 423-446.

Magnini, V. P.. and Ford, J. B. (2004). Service failure recovery in China. International Journal of Contemporary Hospitality Management 16 (5) , pp. 279-286.

Magnini, V. and Ford, J. B. (2004). Service Failure Recovery in China. International Journal of Contemporary Hospitality Management 16 (5) , pp. 279-286.

Ford, J. B., LaTour , M. S. and III, I. Clarke . (2004). A Prescriptive Essay Concerning Sex Role Portrayals in International Advertising Contexts. American Business Review 22 (1/January) , pp. 42-54.

Ford, J. B. (2003). Cultural Dimensions of Switching Behavior in Importer-Exporter Relationships. Academy of Marketing Science Review 3 , pp. 1-20.

Ford, J. B. and Mottner, S. (2003). Retailing in the nonprofit sector: an exploratory analysis of church‐connected retailing ventures. International Journal of Nonprofit and Voluntary Sector Marketing 8 (4) , pp. 337-348.

Ford, J. B. and Mottner, S. (2003). Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures. International Journal of Nonprofit and Voluntary Sector Marketing 8 (4) , pp. 337-348.

Clarke, I., Owens, M. and Ford, J. B. (2000). Integrating country of origin into global marketing strategy. International Marketing Review 17 (2) , pp. 114-126.

Honeycutt, E. D.., Ford, J. B., Lupton, R. A.. and Flaherty, T. B.. (1999). Selecting and Training the International Sales Force. Industrial Marketing Management 28 (6) , pp. 627-635.

Ford, J. B., Latour, M. S.. and Middleton, C. (1999). Women' Studies and Advertising Role Portrayal Sensitivity: How Easy is it to Raise “Feminist Consciousness”?. Journal of Current Issues and Research in Advertising 21 (2) , pp. 77-87.

Clarke, I., Owens, M. and Ford, J. B. (1999). Executive Insights: The Harmonization of Product Country Marking Statutes—Strategic Implications for International Marketers. Journal of International Marketing 7 (2) , pp. 81-92.

Ford, J. B., Joseph, M. and Joseph, B. (1999). Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA. Journal of Services Marketing 13 (2) , pp. 171-186.

Honeycutt, E. D., Ford, J. B., Swenson, M. J. and Swinyard, W. R. (1999). Student Preferences for Sales Careers Around the Pacific Rim. Industrial Marketing Management 28 (1) , pp. 27-36.

Ford, J. B., Voli, P. Kramer., Honeycutt, E. D.. and Casey, S. L.. (1998). Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis. Journal of Advertising 27 (1) , pp. 113-124.

Ford, J. B., Karande, K. W.. and Seifert, B. M.. (1998). The role of economic freedom in explaining penetration of consumer durables. Journal of World Business 33 (1) , pp. 69-86.

Ford, J. B., LaTour, M. S.., Honeycutt, E. D.. and Jr (1997). An examination of the cross‐cultural female response to offensive sex role portrayals in advertising. International Marketing Review 14 (6) , pp. 409-423.

Ford, J. B., LaTour, M. S.., Vitell, S. J.. and French, W. A.. (1997). Moral Judgment and Market Negotiations: A Comparison of Chinese and American Managers. Journal of International Marketing 5 (2) , pp. 57-76.

Ford, J. B. and Latour, M. S.. (1996). Contemporary Female Perspectives of Female Role Portrayals in Advertising. Journal of Current Issues and Research in Advertising 18 (1) , pp. 81-95.

Honeycutt, E. D.. and Ford, J. B. (1996). Potential problems and solutions when hiring and training a worldwide sales team. Journal of Business and Industrial Marketing 11 (1) , pp. 42-54.

Honeycutt, E. D.., Ford, J. B. and Stevenson, T. H.. (1995). Is Academic Research in Sales Training Relevant?. Marketing Education Review 5 (2) , pp. 67-75.

Honeycutt, E. D.. and Ford, J. B. (1995). Guidelines for managing an international sales force. Industrial Marketing Management 24 (2) , pp. 135-144.

LaForge, R. W.., Honeycutt, E. D.., Ford, J. B. and Rao, C. (1995). Sales Training and Education : Sales Training: Executives' Research Needs. Journal of Personal Selling & Sales Management 15 (4) , pp. 67-71.

Honeycutt, E. D.., Ford, J. B. and Tanner, J. F.. (1994). Who trains salespeople?. Industrial Marketing Management 23 (1) , pp. 65-70.

Ford, J. B. and LaTour, M. S.. (1993). Differing Reactions to Female Role Portrayals in Advertising. Journal of Advertising Research 33 (5) , pp. 43-52.

Ford, J. B. and Honeycutt, E. D.. (1992). Japanese national culture as a basis for understanding Japanese business practices. Business Horizons 35 (6) , pp. 27-34.

Ford, J. B. and Honeycutt, E. D.. (1991). Communication Strategies for Hospital Positioning. Journal of Hospital Marketing 5 (2) , pp. 121-132.

Ford, J. B., LaTour, M. S.. and Lundstrom, W. J.. (1991). Contemporary women′s evaluation of female role portrayals in advertising. Journal of Consumer Marketing 8 (1) , pp. 15-28.

Books

Honeycutt, E. and Ford, J. B. (2003). Sales Management. Routledge.

Book Chapters

Kirchner, T. A.. and Ford, J. B. (2026). Traditional vs. entrepreneurial marketing of arts/cultural organisations The Routledge Companion to Arts Marketing (pp. 156-165) Routledge.

Ford, J. B. (2020). Competitive Advantage The Routledge Companion to Strategic Marketing (pp. 141-150) Routledge.

Kirchner, T. A.., Ford, J. B. and Mottner, S. (2020). Entrepreneurial marketing in the context of strategic managementmarketing of arts organizations Handbook of Entrepreneurship and Marketing Edward Elgar Publishing.

Taylor, C. R.. and Ford, J. B. (2014). Research Methods for International Advertising Studies The Handbook of International Advertising Research (pp. 32-47) Wiley.

Magnini, V. P.., Ford, J. B. and LaTour, M. S.. (2012). The Role of Qualitative Methods in Tourism QOL Research: A Critique and Future Agenda Handbook of Tourism and Quality-of-Life Research (pp. 51-63) Springer Netherlands.

Ford, J. B. (2010). Strategic Marketing: Creating Competitive Advantage, 2nd Edition Oxford University Press.

Ford, J. B., West, D., Magnini, V. P.., LaTour, M. S.. and Polonsky, M. J.. (2010). A backward glance of who and what marketing scholars have been researching, 1977–2002 Review of Marketing Research (pp. 1-18) Emerald Group Publishing Limited.

Conference Proceeding

Ortinau, D. J.., Babin, B. J.., Ford, J. B., Krey, N. and Locander, D. (2023). Special Session: Scale Measurements Review 101: Understanding Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 47-48) Springer Nature Switzerland.

Harrison, K., Ford, J. B., Karande, K. and Merchant, A. (2022). Propensity to Assimilate: A Grounded Theory Development of the Consumer Acculturation Process: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 339-340) Springer International Publishing.

Arndt, A. D.., Ford, J. B., Babin, B. J.. and Ortinau, D. J.. (2022). Special Session: How Do We Properly Quality Control Crowdsourced Data? A Round Table Discussion: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 73-74) Springer International Publishing.

Ortinau, D. J.., Babin, B. J.. and Ford, J. B. (2022). Special Session: Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 597-598) Springer International Publishing.

Ford, J. B., West, D. C.., Beheshti, M. Koorank. and Luong, V. (2022). The Nature of Cross-Cultural Research Problems: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 409-410) Springer International Publishing.

Harrison, K. and Ford, J. B. (2020). Consumer Acculturation as a Process: A Propensity to Acculturate Index and an Adapted Acculturation Scale: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 419-420) Springer International Publishing.

Rahmani, V., Kordrostami, E. and Ford, J. B. (2020). Effective Pricing Strategies: Investigating the Contrast Between Theory and Practice: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 521-522) Springer International Publishing.

Mort, G. Sullivan., Kirchner, T. A.., Ford, J. B., Lindenmeier, J. and Lowe, B. (2020). Special Session: Nonprofit and Nongovernmental Organization Marketing: Reflections in the Context of the Scottish Enlightenment: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 393-394) Springer International Publishing.

Kirchner, T. A.. and Ford, J. B. (2020). Special Session: The Importance of Internal Marketing of Organizational Continuity Planning for Nonprofit Organizations: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 395-396) Springer International Publishing.

Kirchner, T. A.. and Ford, J. B. (2019). Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 25-26) Springer International Publishing.

Babin, B. J.., Ortinau, D. J.., Slater, S., Ford, J. B. and Lopez, C. (2019). Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 347-348) Springer International Publishing.

Kirchner, T. A.., Ford, J. B., Lindenmeier, J., Lowe, B., McDonald, B. and Mort, G. Sullivan. (2019). Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing: Examination of Multicultural Perspectives: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 23-24) Springer International Publishing.

Kirchner, T. A.. and Ford, J. B. (2018). Coopetition Among Nonprofit Organizations: Strategic and Synergistic Implications of Competition and Cooperation: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 169-170) Springer International Publishing.

Ortinau, D. J.., Babin, B. J.., Hair, J. F.., Ford, J. B. and Boles, J. S.. (2018). Data Fraud in Research: Types, Detection, and Consequences to Data Quality as well as to Research Results, Findings, Implications, and the Body of Marketing Knowledge: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 813-814) Springer International Publishing.

Ford, J. B., Merchant, A., Bartier, A. and Friedman, M. (2018). Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 59-59) Springer International Publishing.

Mady, S., Ford, J. B. and Mady, T. (2018). Intercultural Accommodation and Service Quality Perceptions: What Accommodating Factors Really Matter to Ethnic Minority Consumers: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 487-488) Springer International Publishing.

Jain, V., Merchant, A., Roy, S. and Ford, J. B. (2017). Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective—An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 1199-1199) Springer International Publishing.

Babin, B. J.., Ortinau, D. J.., Slater, S., Ford, J. B. and Frethey-Bentham, C. (2017). Special Session: Culture, Socialization and Publishing: Journal Requirements and Issues that Reduce the Value of Empirical Insights Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 327-328) Springer International Publishing.

Kirchner, T. A.., Markowski, E. P.. and Ford, J. B. (2016). Assessing Organizational Financial Health of Nonprofit Arts Organizations Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 489-490) Springer International Publishing.

Kirchner, T. A.., Ford, J. B. and Markowski, E. P.. (2016). Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 246-246) Springer International Publishing.

Merchant, A., Ford, J. B., Dianoux, C. and Hermann, J. (2016). Cultural Differences in Consumer Response to Nostalgic Advertising: An Extended Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 91-91) Springer International Publishing.

Mottner, S., Ford, J. B. and Kirchner, T. (2016). Internal Competition and Cooperation at Art Museums: A Qualitative Exploration Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 365-365) Springer International Publishing.

Merchant, A., Ford, J. B., Dianoux, C. and Hermann, J. (2016). Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 715-715) Springer International Publishing.

Kirchner, T. A.., Markowski, E. P.. and Ford, J. B. (2016). The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 831-832) Springer International Publishing.

Merchant, A., LaTour, K., Ford, J. B. and LaTour, M. S.. (2016). The Use of Childhood Icons in Nostalgic Appeals for Charity. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 111-111) Springer International Publishing.

Petrovici, D. A., Ford, J. B., Whitelock, J., Herrmann, J. and Dianoux, C. (2016). The Effectiveness of Comparative Advertising: The Role of Consumer Motivation and Familiarity Paris: Academy of Marketing Science 19th World Marketing Congress.

Jain, V., Merchant, A., Roy, S. and Ford, J. B. (2016). Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective Academy of Marketing Science National Conference.

West, D., Ford, J. B., Magnini, V. P.., LaTour, M. S.. and Polonsky, M. J.. (2015). A Backward Glance of who and what Marketing Scholars have Been Researching, 1977–2002 Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 334-338) Springer International Publishing.

Van Scoyoc, K. and Ford, J. B. (2015). A Comparison of African American and Caucasian American Business Students and their General Perceptions of Sex Role Portrayals in Advertising Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 139-145) Springer International Publishing.

Ford, J. B., LaTour, M. S.., Honeycutt, E. D.., Voli, P. K.. and Joseph, M. (2015). A Comparison of American and Japanese Consumer Perceptions of Sex Role Portrayals in Advertising Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 284-289) Springer International Publishing.

Ford, J. B., LaTour, M. S.., Honeycutt, E. D.. and Joseph, M. (2015). A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 136-140) Springer International Publishing.

Ford, J. B., Honeycutt, E. D.., LaTour, M. S.., Voli, P. K.., Joseph, M. and Job, J. (2015). A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 154-158) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B., Flaherty, T. B.. and Skinner, J. (2015). A Profile of U.S. Marketing CEOs: Implications for Marketing Educators Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 56-59) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B. and Howe, V. (2015). An Investigation of Marketing Educators’ Activities and Perceptions Regarding Teaching and Research Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 253-257) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B. and Stevenson, T. H.. (2015). CEO Profiles and Implications for the Marketing Educator Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 198-202) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B. and Clarke, I. (2015). Chinese Managers’ Attitudes Toward Sales Careers Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 405-409) Springer International Publishing.

Ford, J. B. (2015). Cross-Cultural Construct Equivalency: A Study of Adult Women in Six Countries Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 289-290) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B. and Honeycutt, L. A.. (2015). Do Marketers’ Attitudes and Behaviors Differ from those Reported by the Carnegie Study? Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 208-212) Springer International Publishing.

Dursun, T. and Ford, J. B. (2015). Does Market Orientation Drive New Product Performance? The Mediating Role of Project-Level Information Sharing Capabilities Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 230-230) Springer International Publishing.

Ford, J. B., West, D. C.. and Sargeant, A. (2015). Emic and Etic Cross-Cultural Scale Development Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 387-387) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B. and Rao, C. P.. (2015). Ethical Perceptions and Customer-Orientation of Taiwanese Automobile Sales Companies Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 93-96) Springer International Publishing.

Davis, J. Charlene., Bilitski, T. L.. and Ford, J. B. (2015). Gender and Source Credibility: An Exploratory Perspective Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 300-300) Springer International Publishing.

Honeycutt, E. D.. and Ford, J. B. (2015). How Mission Influences The Attitudes And Behaviors Of Marketing Faculty Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 318-322) Springer International Publishing.

Clarke, I., Owens, M. and Ford, J. B. (2015). Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 373-373) Springer International Publishing.

Mottner, S. and Ford, J. B. (2015). Internal Competition: Nature and Effects in a Nonprofit Retail Marketing Environment Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 30-30) Springer International Publishing.

Ford, J. B. (2015). Japanese Adult Women and their General Perceptions of Sex Role Portrayals in Japanese Advertisements Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 124-132) Springer International Publishing.

Airani, R. and Ford, J. B. (2015). Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case of Market Orientation. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 184-184) Springer International Publishing.

Ford, J. B., Honeycutt, E. D.. and Joseph, M. (2015). New Zealand Students’ Preferences for Careers in Sales: Implications for Marketing Educators Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 312-316) Springer International Publishing.

Ford, J. B., LaTour, M. S.. and Clarke, I. (2015). Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific Industry Advertising: The Case of Singapore Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 327-327) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B., Maurer, S. D.. and Gang, X. (2015). Selecting and Training the Sales Force in China Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 297-302) Springer International Publishing.

Joseph, M., Joseph, B. and Ford, J. B. (2015). Service Quality in Education: An Importance-Performance Approach Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 203-204) Springer International Publishing.

Ford, J. B., Paparoidamis, N. and Chumpitaz, R. (2015). Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation of the Airline Services Industry Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 187-187) Springer International Publishing.

Merchant, A., Ford, J. B. and Rose, G. (2015). Should Charitable Organizations Evoke Personal Nostalgia?: Effect of Nostalgic Appeals on Donation Intentions. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 189-189) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B. and Clarke, I. (2015). Student Preferences for Sales Careers in Great Britain Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 523-526) Springer International Publishing.

Ford, J. B., Honeycutt, E. D.. and Hoffman, K. Douglas. (2015). The Need for Positioning in the Health Care Market Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 488-492) Springer International Publishing.

Honeycutt, E. D.., Ford, J. B. and Thelen, S. T.. (2015). The Three Dichotomies of Marketing Academe Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 122-122) Springer International Publishing.

D’Auria, A. R.. and Ford, J. B. (2015). The Viability of Using Diffusion Patterns for Segmenting International Markets: Problems and Prospects Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 31-37) Springer International Publishing.

Ford, J. B., Petrovici, D. A., Whitelock, J., Herrmann, J. and Dianoux, C. (2015). A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent (pp. 495-496) Bari: Academy of Marketing Science 18th World Marketing Congress.

Kirchner, T., Markowski, E. P. and Ford, J. B. (2015). The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector (pp. 831-832) Bari: Academy of Marketing Science 18th World Marketing Congress.

Merchant, A., Ford, J. B., LaTour, K. and LaTour, M. S.. (2015). Developing an Advertising Personal Nostalgia Intensity Scale Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference (pp. 193-193) Springer International Publishing.

Merchant, A., Ford, J. B., Dianoux, C. and Herrmann, J. (2015). Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network (pp. 715-715) Denver, Colorado: Academy of Marketing Science National Conference.

Hsu, T., Ford, J. B., Tam, L., Liu-Thompkins, Y. and Markowski, E. P. (2015). Direct vs. Indirect Comparative Advertising: The Role of Valence and Message Claim Type San Antonio, Texas: American marketing Association Winter Educators' Conference.

Hsu, T., Ford, J. B., Tam, L., Liu-Thompkins, Y. and Markowski, E. P. (2015). Is Naming Your Competitor in the Comparative Ad a Good Idea? San Antonio, Texas: American Marketing Association Winter Educators' Conference.

Ford, J. B. and Gopinath, M. (2007). How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda London: Proceedings of the 6th International Colloquium on Non-Profit, Social and Arts Marketing .

Presentations

Ford, J. B. (July , 2015). A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and perceived Manipulative Intent Paper World Marketing Congress Bari, Italy.

Ford, J. B. and Kirchner, T. (July , 2015). The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector Paper World Marketing Congress Bari, Italy.

Ford, J. B. (May , 2015). Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network Paper Academy of Marketing Science National Conference Denver, Colorado.

Hsu, C., Ford, J. B., Tam, L., Liu-Thompkins, Y. and Markowski, E. P. (February , 2015). Direct vs. Indirect Comparative Advertising: The Role of Valence and Message Claim Type Paper American Marketing Association Winter Educators' Conference San Antonio. Texas.

Hsu, C., Ford, J. B., Tam, L., Liu-Thompkins, Y. and Markowski, E. P. (February , 2015). Is Naming Your Competitor in the Comparative Ad a Good Idea? The Effects of Typicality and Alignability Paper American Marketing Association Winter Educators' Conference San Antonio, Texas.

Kirchner, T., Ford, J. B. and Markowski, E. P. (July , 2014). Assessing Organizational Financial Health of Nonprofit Arts Organizations Paper World Marketing Congress Lima, Peru.

Kirchner, T., Ford, J. B. and Mottner, S. (July , 2013). Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations Paper World Marketing Congress Melbourne, Australia.

Kirchner, T., Ford, J. B. and Mottner, S. (July , 2013). Internal Competition and Cooperation at Art Museums: A Qualitative Exploration Paper World Marketing Congress Melbourne, Australia.

Merchant, A., Ford, J. B., LaTour, K. and LaTour, M. (May , 2013). The Use of Childhood Icons in Nostalgic Appeals for Charity Paper Academy of Marketing Science Annual Conference Monterey, California.

Ford, J. B., Dickinson-Delaporte, S. and Gill, D. (May , 2013). Which Model Has the Look and Motive to be Successful? Paper Academy of Marketing Science Annual Conference Monterey, California.

Ford, J. B. ( 2011). Nudity in Fragrance Advertising: Assessing the Influence of Individual Constructs 2011 American Academy of Advertising Conference .

Ford, J. B. ( 2011). Does Market Orientation Drive New Product Performance? The Mediating Role of Project-Level Information Sharing Capabilities Academy of Marketing Science National Conference .

Ford, J. B., Paparoidamis, N. and Chumpitaz, R. (May , 2011). Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation of the Airline Services Industry Paper Academy of Marketing Science Annual Conference Coral Gables, Florida.

Ford, J. B. and West, D. (May , 2011). Emic and Etic Cross-Cultural Scale Development Paper Academy of Marketing Science National Conference Coral Gables, Florida.

Ford, J. B. (January , 2008). Cross-Cultural Scale Development: An Emic-Etic Balancing Act Academy of Marketing Science Cultural Perspectives in Marketing Conference New Orleans, LA.

Markowski, E. P., Ford, J. B. and Kirchner , T. ( 2007). Coopetition Amonst Nonprofit Arts organizations 6’th International Colloquiem on Nonprofit, Social, and Arts Marketing .

Gopinath, M., Merchant, A. and Ford, J. B. ( 2007). How the emotions of personal nostalgia infleunce giving to charity: A Research Agenda International Colloquium on Non Profit, Social and Arts Marketing .

Ford, J. B. (September , 2007). Coopetition Amongst Nonprofit Arts Organizations 6th International Colloquium on Non-Profit, Social and Arts Marketing London, England.

Ford, J. B. (September , 2007). How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda the 6th International Colloquium on Non-Profit, Social and Arts Marketing London, England.

Ford, J. B. (May 24, 2007). AACSB Mission-Driven Strategy and Ethics in the Business Curriculum Academy of Marketing Science National Conference in Coral Gables Florida.

Ford, J. B. (November 4, 2005). Selling Outside Your Culture Zone Society for Marketing Advances National Conference San Antonio, Texas .

Ford, J. B. (November 4, 2005). Selling Outside Your Culture Zone Society for Marketing Advances National Conference San Antonio, Texas .

Ford, J. B. (July 7, 2005). An Empirical Examination of the Moderators of the Service Recovery Paradox Academy of Marketing Science World Marketing Congress Muenster, Germany .

Ford, J. B. (May 27, 2004). Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case of Market Orientation Academy of Marketing Science Annual Conference Vancouver, British Columbia.

Ford, J. B. (May 25, 2004). Cross-Cultural Scale Development: Charitable Giving in the U.S. and Great Britain Center for International Business Seminar Series .

Ford, J. B. (February 16, 2003). Antecedents and Consequences of Consumer Ethnocentrism Across Russia’s Three Sub-Cultures American Marketing Association’s Winter Educators’ Conference Orlando, Florida.

• 2021: Strome College of Business Doctoral Mentoring Award, Strome College of Business ��������
• 2020: University Doctoral Mentoring Award, ��������
• 2017: Co-Director of International Programs, Academy of Marketing Science
• 2017: Associate Editor (Advertising), Journal of Business Research
• 2017: Editor-in-Chief, Journal of Advertising Research
• 2015: Best Academic Paper Award for 2014 , Journal of Advertising Research
• 2014: Best Reviewer Award for 2014, Marketing Education Review
• 2014: Best Reviewer of 2014, International Journal of Advertising
• 2014: Editorial Review Board Reviewer Award, Cornell Hospitality Quarterly
• 2014: Best Academic Paper Award for 2013, Journal of Advertising Research
• 2014: Executive Editor for North America, Journal of Advertising Research
• 2014: Best Paper Award for 2013, Journal of Marketing Theory and Practice
• 2014: Finalist for 2014 State Council for Higher Education of Virginia Outstanding Faculty Awards, ��������
• 2013: Faculty Service Award 2012/2013, College of Business and Public Administration
• 2012: Elected to the Board of Governors, Academy of Marketing Science
• 2012: Harold W. Berkman Outstanding Service Award, Academy of Marketing Science
• 2012: Faculty Research Award for 2011/2012, College of Business and Public Administration
• 2011: Best Paper Award for 2010, Marketing Education Review
• 2009: Best Paper Award for 2008, International Journal of Nonprofit and Voluntary Sector Marketing
• 2008: one of the top 10 reviewers, International Marketing Review
• 2008: Keynote Speaker, Irish Academy of Management
• 2008: Doctoral Student Mentoring Award, ��������
• 2008: Best Paper Award for 2007, International Journal of Nonprofit and Voluntary Sector Marketing
• 2007: Distinguished Fellow, Academy of Marketing Science
• 2006: Faculty Research Award for 2005/2006, College of Business and Public Administration
• 2004: Faculty Service Award 2003/2004, College of Business and Public Administration
• 2002: Provost's Award for Leadership in International Education, ��������
• 1996: Faculty Research Award for 1995/1996, College of Business and Publoc Administration
• 1990: Faculty Teaching Award 1989/1990, College of Business and Public Administration