About this Program
¹ú²úÂ×Àí offers a Bachelor of Science in Business Administration degree in marketing management with a major in marketing insights and innovation. The Marketing Insights and Innovation concentration produces graduates for fast-growing career opportunities in the field of market analysis and new product development, and is also suitable for students interested in pursuing a marketing-related graduate degree. This critical field uses market analysis to derive deep customer insight and optimize marketing strategy, and employs experimentation and systematic testing to ideate, design, and develop new products. Many marketing organizations systematically analyze data and use agile development methods to optimize their marketing mix, creating a tremendous need for marketers with both marketing and innovation skills.
Program Highlights
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Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.
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Prepares students interested in pursuing a graduate degree in marketing or related areas.
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Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
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Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.
Featured Courses
Requirements
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Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program. For the current prerequisites and application steps, please refer to the page in the University Undergraduate Catalog.
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To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.
Transfer
At ¹ú²úÂ×Àí, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Careers
Check out these ideas from ¹ú²úÂ×Àí's Center for Career & Leadership Development and the . A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decision making, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, service, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Alumni Careers
Cost
Tuition is charged per credit hour. Amounts shown are tuition only and do not include mandatory fees, technology-delivered course fees, course-specific fees, books, housing, meal plans, or other costs. Campus-based students may take technology-delivered or online courses. Tuition is based on student classification. Fees for technology-delivered courses and other costs are listed on the ¹ú²úÂ×Àí tuition and fees page.
Ways to Save
Here are a few ways for you to save on the cost of attending ¹ú²úÂ×Àí. For more information visit University Student Financial Aid.
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